Definition of Marquee asset:
- Marquee assets are generally a feature of smaller companies that have limited assets in the areas of resources and biotechnology, rather than large, diversified companies. The mineral property of a junior exploration company that has significant mineable resources might be considered its marquee assets. A medication with sales in the hundreds of millions of dollars that belongs to a relatively small biotechnology firm would be considered that company’s marquee asset.
- The most appealing asset of a company that is typically worth the most or is responsible for the biggest contribution to a companys overall bottom line. A marquee asset is also known as a trophy asset.
- A marquee asset–also referred to as a “flagship asset” or “crown jewel”–is a company’s most prized possession. It is a highly visible symbol of its success and is often the biggest contributor to its bottom line. A company with a coveted marquee asset may become a target for a bigger rival, or a rival with deep pockets, even if the other assets in the company’s portfolio do not amount to much.
How to use Marquee asset in a sentence?
- A marquee asset is a company’s most prized and valuable asset.
- The marquee assets may be physical assets or intangibles, such as goodwill or patents.
- The “crown jewel” defense is a hostile takeover defense that involves the sale of the target firm’s marquee asset to make it less desirable to the acquirer.
Meaning of Marquee asset & Marquee asset Definition
What are Marquee’s assets?
The awning’s assets – also known as “lead assets” or “crown jewels” – are the company’s most valuable assets. It is a very visible symbol of his success and often contributes most to the end result. A company with a desired active market may become a target for a larger rival or a rival with large pockets, even if there are few other assets in the company’s portfolio.
- Marquee Asset is the company’s most valued and valuable asset.
- Brand assets can be physical assets or intangible assets such as reputation or patents.
- Crown jewelry protection is a hostile takeover protection that involves selling the assets to the target company to make it less desirable to the buyer.
Understanding Marquee’s resources
Marquee assets are typically a feature of smaller companies with limited resources in resource and biotechnology rather than large, diversified companies. Its assets include the mineral properties of a younger exploration company that has significant reserves of resources. A drug that sells for hundreds of millions of dollars and belongs to a relatively small biotechnology company would be considered an asset to the company.
In principle, a company does not want to part with its assets, unless it is in financial difficulties. However, a small firm with an active market may risk a hostile takeover as larger firms with more resources may try to acquire and use this asset. In some situations, a buyer may dissolve a smaller business after reclaiming the brand assets. Management of the company that owns the asset may try to mitigate this risk by using the “crown jewelery” protective maneuver. This maneuver involves the sale of assets by the company to prevent a hostile takeover.
An example of an awning resource
Marketable assets can bring tangible or intangible benefits to the company. For example, an algorithm developed by a company to decrypt data and present that information in a structured manner that is unique to its industry could be considered an active tool. The company’s patented technology can also be considered an active product. The manufacturing process that a company uses to create its products can also be considered an active product. Items that are difficult to reverse and mass produced are more likely to be marketable assets.
The knowledge and connections of a key person in the company can also be considered assets in the market. A company can be built around the reputation and business relationships that a key person has developed over time.
A person’s skills in a specific field can also be an advantage: understanding coding, product design, and even the ability to attract other talented professionals to your team. For some companies, names and brand recognition are marketable assets.